Appointments
Coming Soon Black
Friday Watch & Jewellery Deals
Up to 50% off watches and jewellery from leading brands.*
*Selected lines only. T&Cs apply.
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to Black Friday
Sign up to get the latest updates from Goldsmiths including Black Friday promotions and offers before anyone else.
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Black Friday is coming to Goldsmiths, with up to 50% off watches and jewellery from leading brands. Discover Black Friday watch deals on men's, women's and luxury watches, alongside Black Friday jewellery deals on diamond, gold and engagement ring styles. Sign up for early access to be first to shop.
Black Friday Key Dates 2026
Black FridayFriday 27 November
Peak offers across watches and jewellery.
Cyber Monday Monday 30 November
Final online deals on selected lines.
What To Expect This Black Friday
Save up to 50% across our watch and jewellery collections. Explore the categories below now, and sign up to be first to shop the deals.
Watch Offers
Up to 50% off selected men's and women's watches from leading Swiss and designer brands.
Engagement Ring Offers
Explore up to 50% off on selected engagement rings.
Jewellery Offers
Savings across diamond, gold and silver necklaces, earrings, bracelets and rings.
Brands
Black Friday FAQ's
Can't find your answer? Contact our team or find your nearest showroom.
How can I get early access to Black Friday deals?
Which brands are included in Black Friday?
Are Rolex watches included in Black Friday?
Are pre-owned and ex-display watches included?
Black Friday Buying Guides
Watch Budget
How much should be spent on a watch? With watches available at various price points, use our guide to research and help you decide.
Watch Buying Guide
If you need help choosing your first (or next) timepiece, our Watch Buying Guide can help with your decision.
Diamond Guide
Explore our Diamond Guide and discover the Four C's, with information on stone quality and more.
Why Shop Black Friday at Goldsmiths
Expert services that come with every Black Friday purchase, online or in showroom.
Book An Appointment
Get expert advice from our specialists in one of over 100 showrooms, or by virtual appointment.
GIA Certified Diamonds
Certified by the world's leading authority on diamonds, for complete confidence in your purchase.
Design Your Own Lab Grown Diamond
Your ring, your way. Create bespoke lab-grown diamond jewellery with our online builder.
