Price Match Promise

"We're committed to providing our customers with the best possible prices across our branded products."

Our Price Promise means that if you find any of our jewellery or watches at a lower advertised price elsewhere, we will match the price for you, subject to the following:

  • The product is identical to ours in brand, colour, size and model number
  • The retailer is a national authorised stockist
  • The price may be online or in-store, providing that the retailer has a physical permanent store within a 20 mile radius of a Goldsmiths store
  • The price promise is not applicable to products sold by online only retailers, retailers must have multiple permanent high street stores to be eligible for price match.
  • The item must be in stock and available for immediate purchase with the authorised stockist able to complete delivery within 2-3 days
  • It may take up to 48 hours to verify the price match, once verified your purchase must be made within 7 days.

At time of purchasing online or in store

We will ask you to submit the product description, the relevant authorised retailer's name, the advertised product price, confirmation that the product is available for purchase now (for delivery within 2-3 days). If you are matching an online price then we recommend taking a screenshot as if the price or stock status changes we will not be able to match the price.


On a product you have bought from us within the last 7 days

Please come back to any of our Goldsmiths stores within 7 days of purchasing the item. We will need to see your original receipt, along with the information above regarding the comparable product.


Terms & Conditions

  1. For the Goldsmiths Price Promise to apply, the product must be identical (i.e. same brand, model, style, colour and finish), not damaged, not pre-owned and sold directly through an authorised stockist in the UK in £GBP.
  2. The Goldsmiths Price Promise cannot be used in conjunction with any other Goldsmiths promotion, or discount offer.
  3. The Goldsmiths Price Promise is available on items which are currently held in stock by an authorised retailer, available for purchase immediately (for delivery within 2-3 days). It excludes products that have to be ordered, or which specify a delivery time of a week or more.
  4. The Goldsmiths Price Promise is not available to corporate customers. We reserve the right to restrict our Price Promise on each item to one per customer.
  5. Some authorised retailers will promote branded products at a lower price in certain local stores. In these cases the Goldsmiths Price Promise is also available in stores in the same vicinity (20 mile radius).
  6. Interest Free Credit is not available on Price Promise purchases. Please ask in store to see if there is an alternative offer available.
  7. The Goldsmiths Price Promise will not apply if the selected authorised stockist or branch of a stockist is in administration or closing down. Nor will the Goldsmiths In-Store Price Promise apply if the purchase is made in an outlet store.
  8. Items sold as part of any product bundles at discounted prices or with free items (i.e. buy one get one free) will not be matched.  Please ask in store to see if there is an alternative offer available.
  9. The Goldsmiths Price Promise cannot be used on orders placed using Insurance cards or gift cards purchased from a third party.
  10. The Goldsmiths Price Promise cannot be used to match Tax Free Shopping or Duty Free prices.
  11. The Goldsmiths Price Promise cannot be used to match online only retailers. A retailer must have multiple (2+) high street stores to be eligible for price matching.
  12. All in-store Price Match needs to be within 20 miles of the store the Price Match is requested in.