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ARMANI EXCHANGE WATCHES
In 1991 I had an intuition, and I called it A|X. Looking at the reality of the street, before it became just another vogue, I created fast, affordable metropolitan clothing for the young generations or those with a young mindset. The spirit persists today in apparel and accessories that speed forward to an urban drum keeping the quintessential effortlessness and the active stance of the GA DNA." - Giorgio Armani
Armani Exchange SYNC
The A|X Sync line takes it up a notch with glow-in-the-dark cases, designed to light up any moment. Created to stand out both day and night, the collection merges bold aesthetics with everyday practicality.
Featured Watches
About Armani Exchange watches
“In 1991 I had an intuition, and I called it A|X. Looking at the reality of the street, before it became just another vogue, I created fast, affordable metropolitan clothing for the young generations or those with a young mindset. The spirit persists today in apparel and accessories that speed forward to an urban drum keeping the quintessential effortlessness and the active stance of the GA DNA.” Giorgio Armani
ESSENCE
Since its foundation in 1991, A|X provides the essence of contemporary style: reinvented basics and pieces that, like building blocks, are versatile and easy to use.
DIVERGE AND INCLUDE
The beauty of differences and the connection with others, without boundaries of any kind, fuels A|X, encouraging inclusivity and self-confidence. It’s been so since the start, and it will always be.
ARMANIFICATION
Effortlessness and ease are mandatory in the Armani world. A|X gives these pillars an even stronger spin that is personal and confident.
FOR ALL
A|X makes the Armani dream accessible for all and everybody, across generations and continents, genders and cultures. It is for everyone, everywhere, anywhere, anytime.
