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Rolex at Goldsmiths / Our History

Over 230 Years of Experience

Our History

For over 230 years, Goldsmiths has been specialising in fine jewellery and luxury timepieces. Our unique history and reputation for excellence informs everything we do.

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Since 1778

Goldsmiths has an illustrious heritage as a fine jeweller, spanning more than two centuries of tradition and experience. Our first showroom opened in Newcastle in 1778 and Goldsmiths has since become firmly established as a dynamic destination for luxury watches and fine jewellery.


Today, we are one of the leading fine jewellers in the UK, providing a range of diamonds, jewellery and timepieces to customers in every major town and city.

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Goldsmiths and Rolex

Over a century ago, in 1919, Goldsmiths were privileged to be one of the first appointed stockists of Rolex timepieces, with our Northern Goldsmiths showroom in Newcastle.


To commemorate the occasion, an iconic four-sided golden Rolex clock was installed above the location in 1937. We are proud to say that this showroom remains on the same corner of Blackett Street in Newcastle, continuing to showcase our long-established relationship with Rolex and signifying our expertise and knowledge to any customers wishing to purchase a Rolex watch.

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The Watches of Switzerland Group and Rolex

The Watches of Switzerland Group is honoured to represent Rolex across all three of our fascias - Goldsmiths, Mappin & Webb and Watches of Switzerland. As the leading luxury watch specialist in the UK, we are honoured to be part of the worldwide network of Official Rolex Retailers.


In addition to our Rolex showrooms across the United Kingdom, we have the privilege of operating bespoke Rolex Boutiques on Bond Street in London, Buchannan Street in Glasgow and within Heathrow airport.

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Goldsmiths is proud to be part of the worldwide network of Official Rolex Retailers, trusted with selling and maintaining Rolex Watches. Our experts are at your service to help you choose the Rolex watch that best suits you, within the wide range of Rolex timepieces. All of our showrooms across the UK are recognised as Official Rolex Retailers - this is your guarantee that we only sell genuine Rolex timepieces.

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© 2022 Goldsmiths

Goldsmiths is a trading name of Watches of Switzerland Company Limited. Registered Office: Aurum House, 2 Elland Road, Braunstone, Leicester, LE3 1TT, Registered in England and Wales, Company number 00146087. Registered VAT Number 834 8634 04. Watches of Switzerland Company Limited acts as a broker and not a lender and offers finance from Secured Trust Bank PLC trading as V12 Retail Finance and PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal L-2449, Luxembourg trading as PayPal Credit. Watches of Switzerland Company Limited is authorised by the Finance Conduct Authority. Our registration number is 308710. Credit provided is subject to age and status. Terms and Conditions apply. UK residents only. We may receive a commission if your application is successful, and the amount may vary depending on the product chosen and the amount of credit taken out.