Our Rolex showrooms

Since our first showroom opened in Newcastle in 1778, Goldsmiths has evolved into a dynamic destination for fine jewellery and luxury timepieces, with stores in every major town and city nationwide.

We are proud to be one of the first official Rolex stockist in the UK and to form part of the worldwide network of official Rolex retailers.

Delivering exceptional experiences

Goldsmiths are proud to be able to share the prestigious world of Rolex luxury timepieces, a world of exquisite watchmaking art and craftmanship.

Our teams of experts are passionate about providing an exceptional service at every step of your Rolex journey – from the moment you first step into one of our elegant showrooms, to our suite of superb, Rolex-accredited after-care services to ensure your timepiece is fully cared for.

Bespoke Services

Our tailored appointment system allows you to view selected timepieces in an environment suited to your personal requirements at a convenient time. We understand how important buying a watch can be, so we are there at every step of the journey with an impeccable level of service and expertise, both at the time of purchase, and with our unrivalled suite of after-care services.

The Goldsmiths difference

Goldsmiths has a uniquely long and close relationship with this storied brand.

Our passion for the wonderful history, artistry and craftmanship of luxury watchmaking has never dimmed, allowing our clients to find the perfect timepiece in a welcoming, luxurious showroom environment, accompanied by the finest levels of service and expertise.

Keep exploring

Discover Rolex

Close-up side view of a luxury Rolex watch, showcasing its elegant gold crown and fluted bezel against a neutral background.

Rolex watches

A close-up of a silver Rolex watch with a textured white dial, set against a blurred city skyline background at sunset.

New watches 2025

Watchmaking

A hand adjusts the crown of a Rolex watch with a two-tone gold and silver bracelet, and fluted gold bezel.

Servicing

A tennis player serves on a grassy court during a match at Wimbledon, with a large crowd cheering in the background.

World of Rolex

A luxury jewelry store interior featuring wooden accents, display cases showcasing watches and green seating.

Goldsmiths is a trading name of Watches of Switzerland Company Limited. Registered Office: Aurum House, 2 Elland Road, Braunstone, Leicester, LE3 1TT, Registered in England and Wales, Company number 00146087. Registered VAT Number 834 8634 04. Watches of Switzerland Company Limited acts as a broker and not a lender and offers finance from Secure Trust Bank PLC trading as V12 Retail Finance and PayPal UK Ltd, 5 Fleet Place, London, United Kingdom, EC4M 7RD trading as PayPal Credit. Watches of Switzerland Company Limited is authorised and regulated by the Finance Conduct Authority. Our registration number is 308710. *Credit is provided subject to affordability, age and status. Minimum spend applies. Terms and Conditions apply. UK residents only. Not all products are regulated by the Financial Conduct Authority and FOS protection will not be extended to unregulated agreements. Please note the Consumer Credit Act states that should your purchase / loan amount cost more than £30,000 you will not be covered under Section 75 of the Consumer Credit Act.

*Next day delivery available on most items. See product pages for more information.