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The Gateway to Luxury

By Amanda Evans 3 Minute Read

If it’s all about the sparkle, then you’ve reached the right destination.


Welcoming luxury into your life gives you that warm fuzzy feeling and an instant pick me up. Wearing a smile is inevitable and whether the world knows it, or you prefer to be discreet about it, wearing the object of your desires gives you an air of confidence as you stride into the room, proud as a peacock. Yes, it’s impressive just how much influence a diamond can have on our behaviour.

There are several desires that we all seek to fulfill according to Maslow’s Hierarchy of Needs – physiology, safety, a sense of love and belonging, esteem and self-actualisation. Our possessions become an extension of our being and fulfill one or more of these desires, and for those that admire precious metals, incredible gemstones, and fine jewellery, it is your jewellery wardrobe that becomes a key driver to fulfillment of many of these needs.

I’m Seeking Something Special…

There’s no doubt about it, a diamond is a special gemstone. From the very moment that it formed, anything up to 3.5 billion years ago, to the moment it reaches our Goldsmiths window display, it has endured the harshest environments up to 150km below the surface of the earth. Only the most special and supreme quality stones survive such an arduous journey, and for the diamond to radiate such beauty in its final jewellery setting, this says a lot about its special qualities. Diamonds have an immense durability, they are rare, and when this gemstone has the perfect cut, colour, clarity and carat weight, it can become a truly special piece of jewellery.

I’m Looking to Make an Impression…

Owning something so special makes us radiate happiness, and when it’s as beautiful as a piece of exquisite diamond jewellery, you become the stage and your friends, family and peers become your audience. Whether you’re meeting with friends for a coffee and a catch up, heading out to a job interview or that all important meeting, or you’re off to a cocktail party, every occasion is an occasion to impress. The diamond jewellery you choose will dictate the impression you wish to make and will also say something about you as a person before you even engage with your audience. Whether you choose five carats, seven carats or you’re embracing the stacking trend with both line bracelets then you’re already speaking to the crowd.

I Want Something with Meaning…

Diamonds embrace symbolic meaning due to their possession of so many characteristics that are meaningful within relationships. Its scintillation reflects the beauty and inner grace of the individual, and clarity, durability and longevity mirror a relationship that embraces eternal love that can withstand the tough times in life. It’s not hard to see why the diamond is the most popular stone for an engagement or lifetime promise.

Precious diamond jewellery can also have a very personal meaning when bought to mark a personal achievement or milestone. It becomes your own personal reward for reaching a goal and will always hold great sentimental value.

So, fill your jewellery box with your utmost desires and explore our incredible luxury diamond jewellery. There’s something to make you feel special, loved, and help you realise your potential – the perfect piece of jewellery is just waiting to be discovered.

Explore our luxury jewellery here at Goldsmiths online or visit us in store at one of our showrooms where our jewellery experts will be delighted to help you.

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