TAG Heuer has unveiled its new Connected Modular 45 watch – one of the most customisable watches ever.
Back in 2015, we brought you the exciting news that TAG Heuer had launched its first smartwatch, the TAG Heuer Connected. Now the luxury Swiss brand has unveiled its much-anticipated follow-up – the Connected Modular 45. And, just like two years ago, we at Goldsmiths are extremely proud to be one of a handful of stores to offer this extraordinary new timepiece nationwide.
TAG Heuer was among the first watch brands to create a smart timepiece when it launched the Connected, and since then it seems TAG Heuer has been busy working on this second version.
Jean-Claude Biver, the luxury brand’s CEO, unveiled the new watch in Switzerland on Tuesday and explained how the brand has continued to work closely with Silicon Valley giants Intel and Google. This explains the eye-popping amount of technology that is crammed into this small 45mm piece of wearable tech. The Connected Modular 45 is water-resistant to 50 metres, features GPS and NFC (which enables features such as Google Wallet or Apple Pay), and comes with the latest version of Google-created Android Wear. Plus, the new TAG Heuer Companion app means it’s never been easier to set up a smart watch.
But the most interesting feature of this watch by far is its ability to be completely and utterly customised. In fact, it’s possibly the most customisable watch ever created.
Key to this is its modular design – hence the name. The Connected module comes in five finishes (aluminium, ceramic, rose gold, diamonds and steel) and uses OLED technology for a high-quality display. The wearer can choose between more than 30 watch dial designs, ranging from a simple three-hand display to something more complicated such as a skeletonised dial. Of course, these are all genuine TAG Heuer dial designs, including some heritage models, and users can simply switch between them with a swipe of a finger. There’s even the option of uploading your own image, which you can use as your wallpaper. As TAG Heuer says, this watch gives ‘your creativity free rein, because anything is possible’.
But this watch is not just customisable due to being digital. The Connected module is actually interchangeable with a mechanical module. A classic three-hand dial (Calibre 5) and even a stunning tourbillon (Calibre Heuer 02T) option are available to buy separately and can simply be slotted in. Perfect if you run out of battery on the Connected module, or you simply love the look of a mechanical watch and want to have that option. And that’s not all. The lugs, strap and buckle can also be switched up. It’s a luxury watch that can be tailored to suit the user’s mood – as Biver said during Tuesday’s launch, ‘This innovative, unique and distinctive ￼watch is at the forefront of the latest technologies available in Silicon Valley and, at the same time, a genuine Swiss watch, bearing the Swiss Made label.’
Overall, a total of 56 versions of the TAG Connected Modular 45 are available (many at request). Prices start at £1400 with some modifications costing extra. Visit your local Goldsmiths store to pick up a TAG Heuer Connected Modular 45 today.