Last week, British watch brand Bremont invited us to a London townhouse rather than Baselworld to unveil its new-for-2017 collection. Here’s our pick of the latest watches.
Bremont, the Henley-on-Thames-based company chose to unveil their new collection in a Georgian townhouse in London last week. Alongside partners, retailers, press and brand ambassadors, we were invited to see their creations up close and immerse ourselves in their remarkable world. For the first time Bremont were able to showcase their many military associations, and we, along with the other guests, enjoyed some special treats, including a Norton V4 high-performance motorbike, a clock designed by Rolling Stone Ronnie Wood and a photo opportunity in a Martin Baker aeroplane ejector seat. As Bremont co-founder Giles English says, ‘As a British watch company, we are very keen for retailers and media alike to see us in our own environment and to join us in the UK to really experience what British watchmaking is all about.’
This year marks the 10th anniversary of Bremont’s debut watch collection and 15 years since Nick and Giles English founded the brand. As expected, this year’s line-up is packed with covetable new timepieces. We were among the first visitors through the doors and here are our highlights of the 2017 offerings.
Bremont is a specialist in functional diver’s watches (its rugged Supermarine S500 and S2000 models are popular among our customers) and this year the brand has taken the engineering DNA of these two models and introduced the new S300 and S301 to its Supermarine collection.
The S300 watches take their name from the 1930s aircraft company, Supermarine, whose prototype Type 300 plane led to one of Britain’s most iconic aircraft – the Spitfire. At 40mm, they are slightly smaller than the S500 and S2000, and sit more comfortably on the wrist. The chronometer-rated timepieces house a beautifully finished BE-92AE automatic movement, and the S300 comes with either a black dial or a radiant, and very on-trend, blue dial. Both dial options come on a brushed stainless steel bracelet or an assortment of leather, rubber and NATO straps.
The British brand is also well known among aviation circles for its range of practical watches for pilots, and this year it introduces its first 40mm three-hander pilot’s watch into its Solo range.
Taking their name from The Aircraft Manufacturing Company Limited, one of the first makers of British military planes, the AIRCO MACH 1 and AIRCO MACH 2 feature cases constructed using Bremont’s innovative three-part Trip-Tick technology. This means a hardened stainless steel case, a scratch-resistant DLC-treated case barrel and a steel and crystal case back.
While the AIRCO MACH 1 has a military-inspired black dial with a popping orange sweeping second hand and a distressed brown calf leather strap, the AIRCO MACH 2 feels more like an officer’s dress watch, featuring a cool anthracite-coloured dial and a black calf leather strap.
Back down on the ground, petrol-heads will appreciate Bremont’s renewed partnership with Norton Motorcycles. Norton first came to prominence 110 years ago when Rem Fowler won the twin-cylinder class at the first Isle of Man Tourist Trophy meeting, leading the race by a half-hour margin.
Bremont first teamed up with Norton in 2009 and this year it has renewed its partnership with the iconic British motorcycle brand. Norton will be entering a team at this year’s Isle of Man TT with Australian riders David Johnson and Josh Brookes on the new SG6. Bremont will be the principal sponsor and to mark the occasion it has created two special Norton-inspired chronographs, the limited-edition V4SS and V4RR.
Just 200 V4SS motorbikes will be made and, accordingly, Bremont has made 200 special versions of the new Bremont Norton V4SS chronograph, which will be available exclusively to V4SS owners. For those who don’t own a V4SS, Bremont has also celebrated the Norton V4RR bike with a 200-piece limited edition watch. The sporty V4RR features numerals inspired by Norton’s classic typeface, gold chronograph borders, a gold Norton logo, and, of course, Bremont’s trademark Trip-Tick three-piece case.