In our modern bridal edit we had the help of Instagram sensation, Lorna Luxe, who beautifully styled our model who represented the contemporary theme.
Beginning her career as an air hostess for Virgin Atlantic, Lorna moved on to interior design where she honed her photography skills and shaped the way she chose to present herself in the future.
Starting at 7,000 followers, Instagram quickly realised the popularity of her account and the importance of her content to the fashion community, resulting in a meteoric rise to 60,000 followers in the space of two weeks.
We caught up with Lorna to learn how she would style a modern bride and how she went from a Virgin Atlantic air hostess to one of Britain’s biggest fashion influencers.
There is a unique look to your Instagram. How did you decide on the style?
It was organic but there are probably stages of very specific change. When I started, everything I posted was very white. It became really popular, but I have this motto that I use with everything: If you can’t be better be different. At that time there were people creating content similar to mine and I didn’t feel I could do it the best, so I changed strategy and decided to go quite dark. At the time no one was really shooting with light play and dark backdrops and to this day I’m constantly evolving and learning new camera techniques. I started shooting with an Olympus, and then I had a Nixon, and now I have a Leica.
Do you think the camera is the most important part of getting your Instagram style?
I think for me it has become really important, but I do still occasionally post a picture I’ve taken on my iPhone and I don’t think many people would be able to tell the difference. So there’s a lot of editing!
Do you have any favourite editing tools?
I use three religiously. The original Facetune – I don’t have Facetune 2, because I’m like an old granny, once I get used to something I don’t want to change! I also have VSCO, my VSCO filter is A5, and I use that across the board. Although for a very long time I used HB1 so I recommend that as well. Finally, I often use Stackables, using the lighting and contrast on the Instagram app. Occasionally I’ll try and put an additional filter on it, but that’s very rare. I tend to stick to what I know best.
For Goldsmiths, we’ve identified our key bridal themes for this season; timeless, vintage and contemporary. How would you sum up a contemporary bridal look?
For me, you have to go to the core of the fact that the modern day woman is self-empowered and go-getting. We live in an age where we make the decisions and decide what we want when we want. Many will want to take on things from the past but at the same time create something different and original. I think that’s the main reason we’re seeing a lot more flesh and more detail at the back of the dress, with necklaces worn back to front.
What key styling tips could you provide to an aspiring modern bride?
I think fundamentally the fit of everything has to be just so. If you’re not comfortable, you’re not going to look comfortable. It’s very often the case that things are so glamourous that they don’t end up working well. So even with your jewellery, it should be comfortable- I wouldn’t want to be too conscious of it throughout the day.
So more delicate pieces?
I think so. For modern brides – just harking back to the fact that we live in a fast-paced lifestyle – you’re not going to see umpteen layers or thousands of jewels and heavy gilded pieces. It will be quite simple because we live in an age where a modern bride is more than likely going to wear that jewellery again.
In that case, what pieces would you recommend in terms of a necklace or pair of earrings?
I think definitely one or the other, which is my personal preference. I love to show off that part of the neck, and I think nothing does that better than a modest necklace with a single stone. I’m really inspired by the fact that people are turning their necklaces around as I mentioned before, I think that’s a trend we’ll see a lot of in 2018. It’s an interesting concept to wear a necklace with the jewel hanging from the back, if the details of the dress mirror that. For earrings, I would choose something really simple and not too ostentatious; perhaps an ear cuff statement piece if you don’t go for the necklace.
Who would be your style influence for a contemporary bride?
Personally, I love very clean modern tailoring, so the likes of Stella McCartney or Victoria Beckham. Although they’re not brides, the pieces that they’re designing and the lady they design for are very much the kind of person I relate to.
How did you go about choosing your own wedding dress?
I wore an off the peg ballgown that I would also wear to an event. It wasn’t a wedding dress specifically, it was an Amanda Wakeley gown; very simple. And I’ve worn it since with a blazer over it and it looks great!
There is the classic phrase, “something old, something new, something borrowed, and something blue”. For your wedding, what did you have for each of those elements?
My something borrowed was a garter from my best friend, which was also my blue because it had blue detail. So straight away that was 2 ticked off the list. My shoes were the something new. I wore Christian Louboutin tan shoes with a big platform, because I felt quite short. And then my something old, I think, were my earrings that I hadn’t had for too long but were nonetheless earrings I already owned. I’ve seen a lot of brides where they’ve been clutching things like a little purse so there are definitely ways to interpret the meaning.
Do you think people gift their partner’s?
I think they do. I know my sister-in-law gifted her husband trainers. I think the modern bride is quite practical but I would be mortified if I’d have been gifted a washing machine!
If you were to gift the modern groom a watch, what kind of watch do you think it would be?
I’m going to go against the grain and say leather strap because there’s so much metal now. It would probably be a really classic dial, no mother of pearl, no black dial. In terms of brands the world’s your oyster. You can spend as little or as much as you want.
My first ever watch was a Gucci from Goldsmiths actually. We’re going back a long time. And I still have that watch and I think I even bought it on finance. It just shows you, that at any age point you can buy.
So if there was one thing you recommend modern brides to splurge on what would it be?
I think shoes because you’re going to wear them again and you want to feel special. One of my best friends just got married and I bought her Jimmy Choos for her wedding. She’s worn them many times since and every time she puts them on she remembers her wedding.
So, the last question is, you’ve now been married for 10 years so what piece of advice would you give to someone who is newly engaged?
Expect to lose weight, because for some reason even if you’re eating all the mince pies in the world it still falls off!
And have a moment, where you and your new husband wander off together for 10 minutes and take stock of what’s happened that day. Because the day can take over, and before you know it, you haven’t had a chance to speak to each other all day.
Special thanks must go to the world class team of contributers who helped us to create our vintage, modern and bridal themes.
Lorna Luxe who styled our modern look: http://lornaluxe.com/
Isla and Smith who styled the shoot – http://islaandsmith.com
Eternity Bridal who supplied the dresses – https://www.eternitybridal.co.uk
Laura Kingston flowers – https://www.laurahingstonflowers.com
Pyne’s House – https://www.pyneshouse.co.uk
Crombie for the men’s suits – https://www.crombie.co.uk/suits.html
Vivienne Edge Photography – https://www.vivienneedgephotography.co.uk